TIDAL was founded 1999 by Jörn Janczak, when he was 24 years old. He had one main goal: to build the best speakers in the world. Not defined by building the biggest ones, not defined by building the most expensive ones. And for sure he never intended to create the most famous brand in the world. Just the finest at all.
Today, after 16 years of hard work and passion, Tidal has become one of the true high end company; not only specialized in speakers but also electronics. Enthusiastic clients and writers worldwide enjoy their exclusive handcrafted masterpieces. Their satisfaction and references helped Tidal garner an excellent reputation and confirmed that TIDAL Audio creates world-class equipment, handmade in Germany. The press wrote, as example for many many more:
"...No one is ever going to accuse TIDAL Audio of making audio products for the masses. Their line, their entire line, is all about luxury. Top shelf luxury, at that. The level of fitment, the finish, the quality … it all oozes out of these products in a gentle cloud of ease and refinement. You’ll “ooh” and “ahh” when you get too close to their raw magnetic appeal. It’s inevitable.
It’s nice to know that the manufacturers that offer products in this class aren’t just insane or trying to pull the wool over your eyes. TIDAL, at least, obviously cares - about everything. Every little bit or bob was thought about, and quality was always selected for. It’s reassuring. It’s comforting, even if it’s out of reach of most of us..."
At Element Acoustics, we are happy to present Tidal Audio to our customers as one of our Premium brands.
TIDAL hand makes every product. Their loudspeakers and amplifiers are a labour of love, meticulously crafted by talented and dedicated people who love what they do. Tidal is not a mass production manufacturer nor a basement DIY kit producer. Only by hand building and testing each product can Tidal maintain the highest, most exacting standards. A TIDAL audio product will always be an exclusive and limited pleasure.
As you will discover, by all of their efforts, Tidal does not offer imitations, marketing stories nor do they strive to keep up with the status quo. Also they are very aware of the fact that they offer only products in the 'super territory' if it comes to prices - but they will never consider designing and building a product by how much it will cost later. Tidal's goal is to offer you a priceless experience for your ears, eyes and hands, which can be summarized in three words: we build emotions.
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